The branding for Synergy Fitness Studio, established by fitness instructor Michelle Schulman, is an exploration of balance, strength, and intentional wellness. I focused on creating a visual identity that feels grounded and elevated, moving away from the loud, aggressive aesthetics of traditional fitness to build something that feels more like a lifestyle.
Using a palette of muted sandy neutrals, and warm charcoals, the design brings a sense of calm and focus to the brand. I paired a clean, modern wordmark with a minimalist "S" monogram that works seamlessly across all brand visuals. The final result is a cohesive, high-end brand that perfectly reflects Michelle’s expert approach and her commitment to helping clients find their own unique rhythm in fitness.
DATE
2026
SERVICES
Branding
Social Media
CLIENT
Synergy Fitness Studio
SYNERGY FITNESS STUDIO
by Michelle Schulman
@synergyfitnesscy