The branding project for Pilatesiarka, founded by experienced educator Irena Melcer, reflects a philosophy of mindful movement, self-love, and self-acceptance. I focused on creating a visual identity that is playful, spirited, and has an intentionally girly feel. My goal was to move away from cold, standard fitness aesthetics to build a warmer and more joyful connection.
The design features a soft, rounded serif logo combined with spirited line-art and a cohesive visual identity applied across social media, business cards, and various promotional assets. The project resulted in a vibrant, consistent brand that enhances Pilatesiarka’s credibility and reinforces its position as a trusted, welcoming leader in the wellness space.
DATE
2025
SERVICES
Branding
Illustration
Social Media
Print
CLIENT
Pilatesiarka
PILATESIARKA
www.pilatesiarka.pl
@pilatesiarka