The debut issue of hube magazine explores the concept of new beginnings and possible futures. It brings together inspiring thinkers and innovators to navigate the intersection of digital and physical worlds through bold, forward-thinking ideas.
This edition features a landmark conversation with the legendary Walter Van Beirendonck, along with contributions from visionaries like Patrik Schumacher (Zaha Hadid Architects), the artistic duo Elmgreen & Dragset, and fog artist Fujiko Nakaya. Each story offers a deep dive into how these icons are redefining fashion, architecture, and performance for a new era.
Visually, this issue sets the tone for the brand with its 368 pages of sharp, architectural layouts and a signature blue Pantone cover. The design was created to be bold yet spacious, acting as a permanent stage for the stories inside. More than just a first edition, it’s a high-design object that captures the very first heartbeat of the magazine.
DATE
2023
SERVICES
Editorial design
Print
CLIENT
hube magazine
CREDITS
Senior Creative Director: Pavel Prigara
Editor-in-Chief: Sasha Kovaleva
Creative Director Fashion: Gabriella Norberg
Contributing Editors: Anna Sosnovskaya, Rosie Flangan
CURATED BY
hube editorial team HQ in Paris, France
www.hubemag.com
info@hubemag.com
PICTURES
Dawid Koruszowic
www.behance.net/dkoruszowif629