The visual identity for Elements, the third album by the Lena Jonsson Trio, reflects the band’s innovative fusion of Swedish folk music with global influences such as jazz, rock, and bluegrass. As one of Sweden's most acclaimed folk musicians, Jonsson brings a fresh perspective to tradition, and the design mirrors this blend of old and new.
The album design features bold colors, abstract shapes, and clean typography. The minimalist graphics symbolize the Trio's modern approach while emphasizing the energetic and engaging nature of the music.
The vinyl and CD packaging, along with the accompanying poster, maintain a cohesive aesthetic that mirrors the album's energy and depth. By combining traditional motifs with a sleek, modern design, the visual identity invites listeners to immerse themselves in the rich emotional landscape of Elements.
DATE
2024
SERVICES
Visual identity
Print
CLIENT
Lena Jonsson Trio
CREDITS
Photography: Klara G.
Styling: Elise Björk
Make up: Emily Wood
Recorded in: Sandkvie Studio by Micke Lyander
Additional engineering by: Erik Ronström, Krydda Sundström & Lena Jonsson
Mixed by: Mikael Lyander & Erik Ronström
Produced by: Lena Jonsson, Erik Ronström & Krydda Sundström